Muskoka has been recognized internationally by National Geographic as one of the best places to visit in the world, and is known affectionately in Canada and Ontario as cottage country. As a destination, it is at or near the top of many ‘favourite places on earth’ lists.
Muskoka is undeniably a powerful destination brand, but the power of the Muskoka brand can also be used to create a powerful business brand. How can the Muskoka brand help a new / existing business with its own branding? Brand association.
What comes to mind when you think of Muskoka? A few attributes might include:
From a branding perspective, you associate Muskoka with a positive feeling, a relaxed feeling, a feeling of clean, natural and fun. By linking the Muskoka brand to your own business brand, you can create an association with these special attributes that will reflect on your own business.
Muskoka Brewery is a great example of how a business can leverage the power of the Muskoka brand. The Muskoka Brewery brand evokes a sense of relaxation, all-natural and premium. The similarities between the Muskoka brand and the Muskoka Brewery brand are uncanny, but most importantly, authentic.
A new business to the area, Muskoka Grown, is opening a medical marijuana cultivation facility in Bracebridge. Reading over their website, you will see similar trends; premium, natural, beauty. Although much earlier in their business life, Muskoka Grown has tied its brand to the Muskoka brand, differentiating their business in what is sure to be a hyper-competitive market.
Your brand ultimately represents your company, and your company’s promise to the customer. Your brand should be authentic, believable, and something your business can deliver on. So think about it. Does your brand share attributes with the Muskoka brand? Can you deliver on the expectations the Muskoka brand creates?